This years leading trade show in the APAC region announced its largest ever conference programme. Organised by Messe Berlin (Singapore) ITB Asia established a credible and international knowledge-sharing platform coming in its 4th year. New this year was the extension of the programme by TTG Travel Agent Conference and the Asia for Asia Conference as well as ITB Asia Association Day. 800 exhibiting companies from 60 countries showed their programmes and offers to the trade industry. In many speeches the general trend was significantly pointed out: Asia is further on the rise. It has already 22% of tourism-share worldwide and will further increase. Especially the markets India and China are the top-players.
Three key-aspects have been identified for the future: Flexibility is the keyword here: Take the example of Singapore Airlines which founded parallel a low-cost carrier. This will continue and in 2012 50% of air traffic will be generated by LCCs in Asia. Secondly there will be new
partnerships between airlines and online travel agencies as a new form of distribution channels. And finally training of staff is very important for the success in the travel industry.
Annual association meetings are becoming an increasingly important sector as the association business is relatively recession proof and such events take place regardless of global economic conditions. Designed for association executives who want to explore and exchange new ideas in association management; and to attract and better service their association events, the first Association Day held alongside ITB Asia 2010 attracted over 100 attendees from 18 different countries. Held on 20 October in conjunction with ITB Asia 2011, ‚The Trade Show for the Asian Travel Market‘, this year’s diverse and topical programme presented by over 10 industry leaders promises to once again provide association executives with unrivalled insight in a day of intensive learning and networking experience. „Recognizing the importance and resilience of the Association industry, we sought to build a first-of-its-kind platform dedicated to understanding and growing the association meeting sector in Asia. The inaugural event last year was a clear success as participants indicated their happiness with the interactivity of Association Day and the strong content presented by international experts from the industry,“ said Nino Gruettke, Executive Director of ITB Asia.
Association Day 2011 comprises a one-day forum of specialist sessions and conferences dedicated to exploring association issues, expertise and trends, followed by the Association Networking Evening at Marina Bay Sands where participants will be taken on a guided tour of the Sands Expo and Convention Centre, Sands Sky Park and the Marina Bay Sands Hotel.
Other topics of conversation include contributions from renowned Association professionals; including Anne Blouin, Chief Learning Officer of ASAE: The Center for Association Leadership, Abdul Rahim Abdul Hamid, Vice President of the Malaysian Institute of Accountants (MIA), Marcel Ewals, Managing Director of Kenes Asia, Oliver Hennedige, Secretary General, Asia Pacific Dental Federation/Asia Pacific Dental Regional Organisation, Bibiana Lau, Director of Sales from Suntec Singapore and Kitty Wong President of K & A International Co., Ltd. These sessions will discuss a variety of new meeting session formats for effective learning and the benefits and challenges in holding association meetings in Asia.