ITB Asia takes off.

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The leading travel trade show for the Asian market, opened its doors today at the Sands Expo and Convention Centre, Marina Bay Sands in Singapore from Oct 19-21 and reached already over 15,000 matched appointments exclusively between exhibitors and buyers secured prior to the show. ITB Asia is now in its ninth year and this edition is the biggest with strong contributions from Indonesia, Finland and Japan who have increased their exhibition space by more than 60 per cent. The biggest exhibitor was the Ministry of Tourism of The Republic of Indonesia with a record breaking booth space of 400sqm – the largest booth country representative in the history of ITB Asia in Singapore. It also welcomes newcomers including Panama and Taiwan.

„As we are witnessing a rise in travel demand amongst Asian buyers, we are constantly working with our exhibitors and partners to create new frontiers and provide the best business platforms for them to connect with the key decision makers in the MICE, Corporate and Leisure travel industry. To ensure high quality of buyers at our show, more than 60 per cent of our confirmed buyers are recommended through our exhibitors and partners. We have secured over 15,000 matched appointments and we anticipate more during the event,“ said Katrina Leung, Executive Director of Messe Berlin (Singapore), the organiser of ITB Asia. The three-day event also kicked off successfully with Google and Booking.com sharing about the impact of digital disruption and trends driving customer experience in travel in their opening keynote address.

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