Lodge in Style. Dorsett Hospitality launches new brand architecture.
ITB Asia in Singapore was the place to be last week ! The travel industry from all over the world, but mainly from South East Asia met and showcased their highlights. Asia-based hotel group Dorsett Hospitality International (- formerly known as Kosmopolito Hotels International) was officially launched by President and Executive Director Winnie Chiu. Headquartered in Hong Kong, Dorsett Hospitality International currently operates 17 hotels with 8 more underway in key Asian cities, including Singapore (scheduled to open end of 2012), Zhongshan, Chengdu, Zhuji, Kuala Lumpur and Hong Kong, bringing the total room count to more than 7,000.
New brand architure.
These three brands cover different market segments – boutique range d.Collection, a series of upscale, charismatic hotels in prime locations carefully chosen for their proximity to the pulse of each city; Dorsett Hotels & Resorts, comprising the upscale Dorsett Grand hotels – offering tasteful and rich hospitality experience – and midscale Dorsett Hotels – contemporary urban hotels in central locations; and the value-led Silka Hotels famed for convenience, speedy service and attractive room rates.
Plans for expansion.
Dorsett Hospitality International also revealed plans for expansion beyond Asia with the launch of their first UK hotel, Dorsett London, in the first quarter of 2014. The group has also recently acquired a second property in London which is scheduled to open within the next 3 years.